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But how muchEach interpretingsays Serge PlantonThis issue of the pace of the recovery JnAn angry wind blows on the Congress of the CFDTThe adoption of Office is thus facilitatedIt was built from the beginning by de Gaulle himselfTurnover nonnews release gross margin 2The first concerns the status of European mutualBankers have also been questionable ethically27 point per year in the reform of pensionsIn this field the Mayor is clearly liableSince this morning, there is a new way to read the press France. And since this morning, "Les Echos", daily founded in 1908, is available on a new electronic medium: the iPad. Arrival in France of the Apple Tablet already launched with great success in the United States certainly opens a new era in the development of the media. A change which may be important that once represented the Web for our industry. With this time, more positive effects.
The burst of the Internet in the world of the press, mid-1990s, caused a major upheaval. Timid first to this new media, newspapers are there then embarked body lost, most often groping for a new model of development. Over time, their strategies have varied and no one could blame them in because nobody was predicting what would become the tool and how it would grow, in what sense it mutate, how fast it required and if he would one day its funding. All media are on the Internet, of course, but nobody is really cost-effective, unfortunately.
The launch of the iPad and all the shelves of Apple competitors will put on the market in the coming months will open a new chapter in the history of the failover of an entire industry to digital because this tool - extraordinarily attractive to use - provides three essential characteristics, three qualities that likely promise a bright future. First advantage, the bar replenishes the universe of the newspaper. Web destructured, sometimes even destroyed, the form of newspapers: the reader, accustomed to read his newspaper on paper, found on the Web model, characters or topics in the form that is familiar. Only the logo, sometimes flanked by a ".". "fr" or ".". "com", the back in this setting. The iPad, it is exactly the opposite: it allows to reconstruct the universe of the newspaper, his model, its layout, its "iron road" (the sequence of the headings in our jargon). It reproduces in its typography, its colours, its pictures, its graphic design choice codes. It is the newspaper.
Second quality: all the publishers of newspapers will go on the iPad in paid mode. Humorous advantage, think you! It is an inescapable reality: value-added information is expensive to produce. It cannot be given for nothing. Most publishers have long believed that advertising would provide sufficient revenue to finance newspapers on the Web. This hope is is shattered under the blows of battering of the advertising, the most serious and most lasting crisis ever experienced by our sector. And everyone in our business today admitted that quality information has value and that it may be badly or captured by any search engine. The arrival of the iPad has accelerated awareness: information generally any may be free - also found everywhere; the information that has been selected, checked, worked, hierarchical and delivered with meaning, brief information produced by a professional editorial for a newspaper must pay off.
Fortunately, the logs for most understood what pay service that readers were accustomed to consume for free on the Web required to give more than the simple log in an electronic version. And it is precisely the third advantage of the iPad: in addition to the comfort of reading and pleasure to read his newspaper wherever it is and at any time (it will be delivered on your shelf in the night), readers of a new type will have access to many of Spike. "Les echos" provide text, image and sound, video and graphics, and the update of the news with a thread of info continuously and a constant refresh of the articles. The stock exchange, of course, is available on-line.
For eighteen months, the Les Echos group hired a profound transformation to be ready, the day came, to provide a quality on all types of media information, including course tablets. Writing "paper" and "Web" writing are more than a, which ensures that all our publications (paper, Web, iPhone, BlackBerry, iPad, etc) the same level of quality and journalistic expertise. The drafting of the "echoes" was equipped with a computer tool to work with paper, sound and video. For six months, our paper subscriptions are systematically marketed with access to the Web: already more than half of our subscribers have subscribed to this coupling.
The digital world is a world which has no shortage of gurus who, year after year, innovation after innovation, are for the most mistaken. Today, the same gurus are divided into two categories: those who announce the end of the paper and those who deny any success to the shelf. We, we believe, to two ways of reading the press, and on the lookout for any new medium which would bring to our industry from the perspective of innovation and development, and you would give you the best service for the best product.
