Two other agencies should soon see the day

Audrey Velicou, President of Zoé Services

It is able, dare it is having. A maxim that Audrey Velicou, President of Zoé Services endorsed. At 34, the trained lawyer decided to set aside a promising career in a law firm to engage in service to the person. But not do anything: as a franchisor. Four years later, installed in the Sarthe, she manages a careful hand his young network.

From idea to project

Nothing the predisposed to services to the person at the outset. In 1995, she began in the law firm of Ceccaldi in Paris where she is still a student in the first year of law. "I started as a legal assistant, remembers Audrey Velicou". I could put into practice what I learned in courses. This is where I specialized in contract law, corporate law and administrative law. "Moving to leave-sur-Orne, in the Sarthe, in the Middle, will be the trigger:"I croulais under labour." Between my appointments in Paris, I didn't have the time for the household, ironing... And I had great difficulty in finding qualified staff. This is that the idea came to me. "The idea to the project, Audrey Velicou crosses the step. In a few weeks, she filed his case for approval and gets in the wake the agreement for the opening of Zoe. "At the beginning, everyone asked me what I was going to do." Nobody believed in the project.

The "Zoé method."

It was not counting on his experience and his determination. The taste to undertake is a culture in the Velicou family. With a business leader father, Audrey grew up in this state of mind. In 2003, it has even created with Chelsea, a company specializing in the Council. A know-how that it strives to apply today to Zoé Services. In good franchisor, Audrey Velicou took the time to test the viability of its model in several branches. Since then, it "pamper" network, she meets, accompanies, Exchange, follows, assists. "I work much internal tools to meet the needs of the franchisees. A relationship of trust on a human scale: "I remain attentive to the route of the candidates." My first franchisees were a couple in retraining. It was important for them as for me to meet with them several times, to identify their expectations. "It helps them maintain the link. "I wanted a participatory network." The franchise was in this state of mind.

Living with Zoe 24 hours

"My whole life revolves around Zoe." I eat Zoe, I sor Zoé. Ten years that I did not take vacation, but I manage my use of the time as I want. Everything I earn with Zoe, I immediately reinvested. "The sacrifices that allow his company to grow slowly but surely. With two franchises, Zoé Services is still a small network to the ambitious future. Two other agencies should soon see the day. With hindsight, it would not affect his method. "You go on a wonderful adventure, not in a financial goal." It is important to remain attentive to the quality of the partners, the human value is essential, especially in services to the person.

Of the profession of lawyer, Audrey has nothing forgotten. She spends yet each Monday a little of his time in cabinet Ceccaldi. For 15 years, she could never leave that as his mentor. "I had the chance." Master Ceccaldi all taught me. Without confidence, I would not here where I am today.