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Commercially and economically it is common senseIn practice until the revision of article a52l6 megawatt installed and 40 waiting for solar farmsThere is a fairly slow and continuous erosion Moreover I immediately felt that it would go farOn the other hand the regulated tariffs will growIn 2001 some 50 children were returned home summerNothing more can be done without the timeDrawing has long been seen as a minor art she saysOn the left the debate also continues to rageJust thirty years ago was born the Walkman, released all the imagination of the charismatic co-founder and CEO of Sony at the time, Akio Morita. "To date, more than 400 million of the Walkman brand products have been marketed in the world", recalls, enthusiastic, Philippe Citroën, General Manager of Sony France. The brand Walkman, almost became a common name, has indeed declined on all portable audio products of the company, including CD and MiniDisc (MD) drives and MP3 players. But if mark remains strong for all those who grew up in the 1980s, it now seems to belong to the past despite all the efforts of Sony for the relaunch. The iPod and Apple iPhone are passed by there.
In its time, the Walkman has yet also revolutionized the market. The official version traced his invention to July 1, 1979, six months after the Akio Morita, physicist, passion for golf and great lover of classical music, asked Tokyo firm engineers to develop a small, lightweight and equipped with a cassette recorder headphones in order to satisfy his passion on the greens. Irony of history, when the first nomadic object in the world of audio was presented to Sony marketing teams, they felt that he would have no commercial future. The determination of Akio Morita has however prevailed on the skeptics and the Walkman quickly became an icon of his time, allowing to listen to music anywhere, anytime. His reign lasted more than two decades. But at the turn of the years 2000, the advent of the MP3 and the iPod will revolutionize the market and ringardiser the Sony flagship brand.
Focus on entertainment
To save his Walkman, the Japanese giant will first try unsuccessfully to impose it in digital music players. Before you rely on mobile with a little more successful. It was in August 2005 that Sony Ericsson launches its first stamped Walkman phone. "At the time, the mobile was mainly used to make calls and send SMS, remembers Pierre Perron, CEO of Sony Ericsson France. Recognizing that music would become a critical application on the phones, we seek a visible sign to launch us. We therefore went to see Sony, who saw the potential of growth that could provide the mobile market. "The joint venture between the Japanese and Swedish equipment manufacturer has managed to sell more than 100 million of these Walkman mobile around the world. But, for some time, the machine is seized. All mobile manufacturers have placed emphasis on music or photo and what was the strength of Sony Ericsson it is undercover on the market. In the last quarters, sales of mobile collapsed. The fifth global manufacturer has more than 5.4 of the world market. "The Walkman brand is no longer a sufficient answer to grow in the mobile market", concedes Pierre Perron.
Consumers demand more and the manufacturer focuses now on entertainment in the broad sense (games, video, social networks...). For evidence, high-end mobile that Sony Ericsson will be out end of the year is will be more stamped Walkman. Too restrictive. On the other hand, the famous trade mark persists on the lower or mid range, "because there is still a significant fringe of the population is not ready to make the jump to multimedia". A way to remain in the landscape of trademarks pending a possible new signed Revolution Sony.
