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The first concerns the status of European mutualBankers have also been questionable ethically27 point per year in the reform of pensionsIn this field the Mayor is clearly liableOnce more music by Randy Newman is fallingAt this time PTFE was extremely expensiveI am the butte of a province flooded bombingThe price of apartments thus increased from 1It is time that the other half to join themAs the Court is not the only one to occurWomen spend less by section to better ensure diversity and imagination. An attitude confirmed by liane Tesseraud, owner of the hopscotch, a deposit-sale located in the prestigious Gallery Vivienne of one of the most rated neighbourhoods of Paris. After a passage in Dior as a demonstrator of cosmetics, the events are lining up in the personal story of liane Tesseraud: a blush, it passes to the ready-to-wear. In March 1974, she opened a deposit-sale of clothing for children 54, galerie Vivienne in Paris, which immediately won a great success. A few years later, she leaves the shop and became owner - number 25 of the same gallery - a store and an adjoining apartment. It captures the bullet to bond and, while continuing the sector of the child, launches in the women's ready-to-wear: its turnover allowed him and the location was. In a few years, the place has, indeed, become a wealthy clientele drawn to the place des Victoires and rue tienne Marcel, the neighbourhood of the creators. In 2005, or place, it aborts the child mode to devote himself entirely to the women's ready-to-wear. Incredible prices for prestigious clothes at the outset, it has carried out an investigation on a panel of 20 mothers for what they thought of the clothing for their children: their reluctance was on hygiene. Sales of clothing for adults, and more particularly the evening wear, women expressed their reluctance in saying: "I won't wear a dress that Mrs John Doe has brought and then filed in this store, I am too afraid of being recognized," which hinders a Setup project in a very small town in province and encouraged to seek a "neutral" location Paradox: people who buy clothes of opportunity are not persons with low or medium-sized resources, but rather the more affluent. A Vuitton bag for 300 euros, a Céline shirt for 44 euros, Mugler dress for 145 euros, a Prada tailor to 225 euros: incredible prices for clothing with the prestigious claws to the latest fashion. This is the miracle of the deposit-sale to the sign of the hopscotch. Of how passionate the success of this store is due to the personality of its owner: she was able to attract some filing and keeping them, and then she was able to convince his clients a branded garment, shown two or three times and in perfect condition, was as chic as a new garment. 80 of his clients are loyal to brands, once they know the quality. They do not hesitate to stir and mix the genres to assert their personality. They buy more in addition to basic and appreciate the advice to coordinate clothing. liane notes that it has many passionate mode: these 17 of women who buy on average 22 pieces every two years, attend while ready-to-wear stores more than the average (66 versus 35). They are young (20 have less than 25 years, 80 between 25 and 50 years), mostly urban and Home Framework (35). Fact sheet - Legal form: limited liability company. -Starting investment: 200,000 francs. -Funding: the first trade Fund has been acquired with own funds, the second, much more expensive, with 50 of own funds and a credit Bank, the same since the beginning of its activity, granted without too much difficulty because of the good works of its business. -Area of the store: 60 m2 and a reserve of 15 m2. -Location: 1st choice in downtown neighbourhood of businesses top of range. At the time where she decided to purchase the first trade Fund, a boutique on two closed in the gallery. She chose this location according to intuition, but also because it is the most beautiful of Paris. -Businesses of proximity: the national library, the France Bank, AFP, Le Figaro, which account for all 60 of its customers. -Arrangement: carrying conductors, displays, manikins woman. Clothing (from 36 to 42) are arranged in series and size. -Number of employees: a part-time salesperson and 2 students in alternation. -Presence: six and a half days on seven of 10: 30 to 18: 30 without interruption, and the Saturday from 12: 30 to 18: 30. It conducts most of its sales between noon and 15 hours. -Applicants: a very high percentage of depositors very high range, which but do not buy. As the models, which lay clothing worn during a parade. Occasional depositors and regular applicants who filed and buy. -Products (the deposit): his eye is very exercised, she knows all marks, discern detail, colour and the shape that will make the deposit superstar. The clothing that sell best are often not the most spectacular. It is precisely that begins the hard work of filing: these famous pieces that provide deposit-sale any credibility. It is the result of a constant observation of the market, the street, fashion magazines, the air of the time. A specific and essential to succeed in this niche talent. In addition to clothing, it takes filing accessories (scarves, bags, belts, jewellery and some shoes in perfect condition) to achieve a total-look." -Duration of the deposit: two months in entry of the season. -Determination of the price: 350 euros sold branded clothing, will be paid 61 euros to the applicant. For a beautiful piece of the year sold 762 euros, the price can be discussed with the claimant but will not exceed 155 euros. liane Tesseraud agrees to take in a higher price of parts which are never resulted, such as Chanel and Vuitton bags for example. -Number of entries and exits in a day: can reach 100 pieces. -Average basket: very variable, because the price range is wide. -Client: offices at 60, very high at 20, and a customer of passage (Japanese, German, Italian tourists) to 20. -Turnover: non-news release - gross margin: 2.5 - skills: liane Tesseraud is not a graduate, but a perfectionist, as demanding as enthusiastic. She loves the sale and the contact above all. Besides a good knowledge of the management of a store, she can buy the product to achieve better profitability. -Competition: the shops of off-price and solderies designers and creators. Specialized internet sites but a lot of clients in returned, disappointed by the quality of the products. -Strengths: the report is excellent provided rigorous on the product and on the selection. Stock rotation must be fast: liane Tesseraud returned 60 parts per day or 350 per week, it sold between 50 and 100 parts per day. -Disadvantages: clean of a deposit-sale, it is to let customers poking, it cannot avoid flight traffic days. Theft, liane Tesseraud is very firm. That said, the unknown Markdown remains tiny, 5. And stolen cheques Ten in eighteen years. To reduce the markdown, it install with porticos and magnetic labels at a cost of EUR 6 100 depreciated in one year. -Warnings: this deposit-sale professional is demanding on the quality of the deposits and the relations it maintains with the depositors. It refuses to take deposition of low-priced clothing to sell it very expensive. It also keeps a very close contact with its suppliers, and their relationship is based on trust. She knows that the slightest misstep is likely to make him lose his good filing. Hopscotch 21, galerie Vivienne 75002 Paris Tel.: 01 42 60 08 19
