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In our country it was decided not to knowAlways leader Bayard Street station earns 0Multiple repositories coexist in the worldAnd yet what event what turn that this takeoverThe insured is there are indeed not deceivedThe selfemployed are multiplied by PolandDyke with Jeanette MacDonald Clark Gable andby bringing just two phones from the otherDespite the crisis the lights remain greenIt is estimated to EUR 1170 billion in 2011 1This is a battle of standards as the electronics industry what wants. While the spring is traditionally the period of release of the new lines of consumer electronics, flat panel manufacturers compete around the 3D. Since the commercialization of the first screens can display relief, in the spring of 2010, all were more or less been agree on a common standard, active technology (read here). But here LG, second global constructor, just put the grain of salt, by switching all of its LCD line on another technology, called "polarized" or passive. The Korean manufacturer is followed by Toshiba, which was unveiled last week polarized models, as well as by Philips which will also be passive screens. In the face, Samsung, Sony and Panasonic maintain their exclusive confidence in assets.
If polarized technology is introduced, it became competitive price level. Early 2010, LG had already campaigned for this standard, but had to give up because the incorporation of the film polarized at the level of the slabs proved extremely costly. "Initially, we had a rate of significant waste, which prevented competitive prices." "Now, we harness the industrial process", says Alexandre Fourmond, marketing director of LG France. The Korean Group proposes screens 32 inches in 3D-to 800 euros, or the average of the market.
Especially il il wants to differentiate by glasses, indispensable in 3D. Since polarized technology is integrated on the screen, the glasses require little technical. They are sometimes only a few euros, such as those that are provided in the cinemas. LG offers five pairs of eyeglasses to 30 euros and worked design, with lighter, more fine glasses. By contrast, active glasses require the integration of systems of synchronization and matrix LCD battery. Where a price salt, 80 to 100 euros the pair. "We want to democratize 3D, make a collective entertainment." "Gather the family around the station with glasses to 100 euros, it is still a big budget," judge Alexandre Fourmond.
However, the passive technology has its limits. In the first place, the image quality. Polarized mode, the screen may not display in "full HD", which can be limiting for sensitive consumers on this point. On the other hand, advocates of the assets are beginning to organize. Last week, Samsung has announced that from now on, any buyer mark 3D TVs will be offer two pairs of active glasses. And in the United States, active glasses will be now sold $ 50 room, against 129 previously.
Backdrop, the polarized offensive aims to give boost to the 3D market, which has the time not off, both at the global level in France. In France, 116.000 3D screens were sold in 2010, or 1.3 of the total sales of flat screens only. And this year, GfK expects only a slight improvement, since the 3D should be 4.7 of sales. A flop that many manufacturers attribute to the lack of content, the lack of presentation of the products at points of sale, the price of the products and the dam of the glasses.
But industrialists are confident. "Today, the question is not whether or not the 3D work." "De facto, integrate it on our models of high-end and soon midrange", said Hervé Vancompernolle, marketing director of Sony. In the Japanese manufacturer, 50 of the models will be 3D in 2011. And end of 2010, the manufacturer, usually third French market, was able to glean the 3D technology and its communication market leadership (he was the official partner of the football World Cup). If the 3D can challenge the positions of the market, it is to rely on good technology...
