Values of crisisYou need to know live with its time

The form often more important than the content when it comes to announce the bad news. By characterizing as "clearly more ambitious" its forecast of operating profit of 8 to 8.5 billion euros in 2008-2009 as the confirmed, the President of the Executive Board of Siemens, Peter Löscher, consumed the art of understatement to prepare the minds for a next downward revision of targets to which the Stock Exchange itself does more. If a month and a half after the start of the new fiscal year, the German conglomerate begins to juggle with the epithets to better share his vision for ten months and a half remaining, it is difficult to see how they will not take a more dramatic tone over time. From July to September, nine of the fifteen divisions of the Group were already under their ideal operating margin range, whose three loss or just the balance. Cure for horse applied by Peter Löscher explains not only the emergency braking of the transport branch, fallen into the red in the last quarter, or the decrease in voltage bulbs Osram. Gripping in these difficult times the smaller glow, award in has not hosted with heat the quarterly increase of 4 commands of the group, while she had douché much more flattering progressions in ABB and Alstom.

Christmas in the embers

The barometer is this ingenious device which is used to indicate the time that he made, Intel deserves more than ever this qualification. Mid-October, there is less than a month, with excellent results, he still refused to rule on the conditions. Never in its history it had given forecast range as wide as that he made for the fourth quarter. Today, it feels safe enough to confirm that each note: it is very cold. Christmas trees will be bald, as also evidenced by the "seismic" fall of sales of Best Buy, the first U.S. distributor of electronic devices. For the society of Santa Clara, degradation affects all regions of the world and all segments of the market, what feed a good dose of pessimism about the economy in general but on the particular group not necessarily. Its margin, of course, is expected to decline but now around 55. The fact that it team almost all of the computers on the planet indeed offered him a certain "resilience", a term which the crisis brings a new breath. But that is not sufficient to restore his title fall by 45 since 3 months.

Values of crisis

You need to know live with its time. As millions of American consumers who are rediscovering pushed and shoved the virtues of the discount, Wall Street learns with the crisis and forge a new scale of values. If the black gold is always to ExxonMobil of resting at the top of the stock market capitalization in the United States, Wal-Mart and Procter & Gamble have hunted year General Electric and Microsoft of the other steps of the podium. Immerse its roots in a State that had not voted Obama does not prevent Wal-Mart to be fashionable on the stock exchange, where its title has made the best positive performance of 13! 500 major American values for 12 months (excluding OPA). Although the action has higher than average ratios of recovery of 30, investors cherish more than ever a distributor can maintain a growth of 3 from August to October in a US economy still in recession since the summer. Only 40 of the world's leading sales correspond to the frills that prepares to slash its clientele for a Christmas rather "socks and underwear" teaches just sold in batches of four. And when the counter of the 6th avenue in New York is too cramped for the 10,000 billion in us debt, Wal-Mart poster, him, his internal counter of the 249 billion in savings that he claims have made customers since January.